Brand Strategy

10 min read

How Did Pepsi Become Coca-Cola’s Biggest Enemy? | PepsiCo’s Branding Case Study

This branding case study talks about the brand strategy, visual identity, and marketing brand wars employed by PepsiCo, a global food brand.

10 min read

Why Does Everyone Love Starbucks? | Starbucks Branding Case Study

The Starbucks Corporation is a multinational chain of coffeehouses and roastery reserves with a strong presence in more than 80 countries.

3 min read

6 Important Characteristics of a Successful Brand Name

There are 6 qualities that are essential for ensuring an effective brand name, Any great brand takes these 6 tips into account for sure.

12 min read

What Are The 12 Brand Archetypes? How to Define an Archetype for Your Business?

To emotionally connect with people, businesses focus on personifying their brand using an effective tool called 'The 12 Brand Archetypes'.

8 min read

Is Coca-Cola The World’s No.1 Brand? | Coca-Cola Branding Case Study

The Coca-Cola Company is an American MNC and a top player in the global beverage industry. Here's a case study on the branding of Coca-Cola.

5 min read

What is Brand Personality? How to Define Your Business’s Personality?

Brand Personality is a tool in a business's brand strategy. It's used to personify your brand in order to make it more relatable to people.

5 min read

What Are The 9 Types of Brand Names?

A brand name is the very first aspect of the business that people would come across and these can be segregated into 9 different categories.

7 min read

What Are The 9 Types of Branding You Should Know About?

The multiple varieties of brands that we see around us follow one of the nine types of branding strategies to ensure success and growth.

12 min read

The Ultimate Guide to The World of Branding

Branding is a combination of Business, Psychology, Graphic Design, Communication, Brand Strategy, Brand Identity, and Marketing.

5 min read

12 Different Types of Businesses

Though businesses seem to be different on the outside, they could be broadly categorized into 12 different types based on the forms of value