Business

8 min read

How Did IKEA Become an Iconic Brand? | IKEA Branding Case Study

IKEA's branding case study talks about the business strategies, brand strategy, visual identity, and marketing tactics employed by IKEA.

7 min read

What Are The 9 Types of Branding You Should Know About?

The multiple varieties of brands that we see around us follow one of the nine types of branding strategies to ensure success and growth.

2 min read

6 Parts of Every Business

Any successful business creates something that’s valuable for people who want it or need it, in exchange for a price they’re willing to...

5 min read

12 Different Types of Businesses

Though businesses seem to be different on the outside, they could be broadly categorized into 12 different types based on the forms of value