The Starbucks Corporation is a multinational chain of coffeehouses and roastery reserves with a strong presence in more than 80 countries.

There are 6 qualities that are essential for ensuring an effective brand name, Any great brand takes these 6 tips into account for sure.

To emotionally connect with people, businesses focus on personifying their brand using an effective tool called 'The 12 Brand Archetypes'.

The multiple varieties of brands that we see around us follow one of the nine types of branding strategies to ensure success and growth.